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I think there is a community of teachers here already, some of whom have already encountered problems relating to ‘selling’ what you deeply believe in and teach to people who may have never heard of it and therefore not sure if they need what you are teaching: - Explaining what Stretch Therapy is, in an area where no one heard of it - Explaining how the potential clients with low body awareness and limited exercise experience (eg NOT athletes or dancers who know exactly what their body needs) would benefit from it - Explaining why they need to pay money to someone to get them do things that are painful to them - Moving them from awareness and interest (‘good idea, I’ll stop by’) to action – ie actually joining a class - Making sure they come back again, and again Although I am currently teaching not Stretch Therapy but Group Pilates Classes on Equipment, these are equally unknown and unfamiliar in the place where I decided to open a studio. So in the first couple of months I have tried a few things and I wanted to see if such a conversation would be beneficial for the ST Community (teachers mostly). I started it here because I like the friendly folk here. And may be Kit or Olivia could bring their own extensive experience in. If there is interest, I would share my own limited experience. If it is not an appropriate topic for this forum, then feel free to remove the thread, or reposition it elsewhere. Hugs to everyone from Vienna xxxxx Olga