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  1. As mentioned in today's Announcement, we are seeking assistance from everyone on how to promote this important new program to a brand-new audience. We know that most of you here will not use this program (or you might, if you are a teacher, to get ideas on how to work with your own absolute beginners), but we are interested in doing something we have not done before: finding out how to reach those millions of people who need our work, but do not know about it. I am talking about the kinds of people who always tell you, "I know I need to do more stretching" (while doing none!), but who find even the usual starting positions too hard. I am talking about family, friends, and co-workers, who have some idea of what you do for fun. But how do we reach all the other people who need grace and ease in their bodies, especially in the era of Trump? What we are trying to create with this new series is the sort of experience you would have if you came to one of our Beginner classes. No prior knowledge, no required skill set, just a curious person who wants to know how to start stretching. And I feel this thread will become a repository of information and techniques that all who run their own business can benefit from, if we get this right. I was prompted to ask for the ST Community's assistance after reading about Olga's success with her new Instagram channel (two brand new clients in the first week as a direct result). And I feel IG is perfect for bringing in new clients to a bricks-and-mortar establishment, if people do not know what you do, or if the brand (like Stretch Therapy) is new in your area. But the Absolute Beginner's Stretching series (10 x 45 minute solo exercise, follow-along programs) needs to be put before people who have never heard of our work, and whom we may never see. How do we do this? I imagine we can come up with a range of strategies that will get us there. All ideas, no matter how left-field, will be gratefully considered!
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