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    • Kit_L

      Liv and Kit need your collective help!   10/24/2017

      We are about to make the Absolute Beginner's Stretching series. These will be follow-along, solo exercise programs (no partner work). How do make all those people who need these programs aware of them? I have started a new thread on this topic today: https://kitlaughlin.com/forums/index.php?/topic/1355-absolute-beginners-stretching-series/  


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Kit_L last won the day on November 19

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About Kit_L

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  • Birthday 03/19/1953

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    Greenwell Point, NSW, Australia, when not on the road
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    flexibility, strength, and boats
  1. That's an easy one to reply to: there are only two of us! Once you look at the required processes below, you will understand clearly. And at all the GB seminars I presented at (before the split) and all the buyers of the Mastery Series there were people from almost every country on the planet; here are buyers of the Mastery Series from the last year: The size of the pin represents # of plays; so the US is the largest audience, then Australia, then UK, then everywhere else. So task 1 would be to decide which languages should we add. For Absolute Beginner's Stretching, I do think second and other language options are worth considering—then task 2 is which method to use to do that? Let's use Swedish as our example. I mentioned above that I intend to release a high-quality audio version of each program (the problem of how to get this version of each program to legitimate buyers of the programs I have not solved yet; Vimeo will not allow the uploading of sound-only files). This audio version could be used to make a transcription file (English; I can sub that out relatively inexpensively) that could be sent to all the students and teachers who have offered to translate these (so we can make sub-titles). But sub-titles are a massive amount of extra work for me if I have to do it: in the editing program, each phrase has to be made into a "super" and added to the video track, and not over any cuts; this would take hours of not interesting work for each program; the program would then have to be re-compressed and uploaded as a subtitled version. The reason I have set up the four-camera live-to-disk studio is to more or less eliminate the editing process; adding sub-titles, especially as a non-Swedish speaker, is not a trivial obstacle. I do not think this is an option. An alternative that might work is that Vimeo itself allows the adding of sub-titles after a program has been uploaded to the VOD platform. The process is described in a Help file here: https://help.vimeo.com/hc/en-us/articles/224968828-Captions-and-subtitles?flash_digest=c67742e8c4322276680a92910a2bb7b549e1d959 Note that this method requires files to be uploaded to Vimeo via my account in WebVTT format; that requires yet another piece of software and admin. access to my account. I do not think this option is practical either. Or that same transcription file could be translated and recorded by the native speaker, and that sound track send to me to replace the English audio track. Replacing a whole audio track is a much simpler process for me than adding subtitles. If we did this, then I would re-compress and upload the (say) Swedish version of the program to Vimeo (I would do that). I can help with suggestions of the best way to record the script (even an iPhone can do a really good job on this, with a cheap lavalière microphone, free app recording software, and a quiet room). The last idea, which I have discussed with @MarkusO, is to re-record the programs (sound and vision) using a teacher like MarkusO to both perform and voice the program—this would be the best solution, in my view, better than either sub-titles or alternate sound-track versions. But, and it's a big but, that is a huge amount of work for me (assuming I bring my cameras and recording gear to a studio near you). In the meantime, I feel the best process is: Using the audio version of each ABS program > transcribe the audio program to English > translate and record in another language > send audio track back to Kit > I edit new track in > re-compress > upload new version of the program is the best of these idea. What do you think?
  2. Here is a one-page description of how Vimeo allows any user to set up to thee "albums" (playlists). Do you think this is adequate for a standard user? https://help.vimeo.com/hc/en-us/articles/228908367-Albums
  3. Thanks everyone; I feel humble in the face of generosity. Liv and I were only going down the affiliate road to give something back to you, so we will do something different, instead. We deeply appreciate all the suggestions made here. Once we shoot the first programs, we will announce them here first (in this thread), and make the first two (or four/six) available to you all for a 24 hour period via a promo code, and we will then collectively take on one part of Olga's suggestions about getting something going around the world on a specific day (IG and FB, and wherever else anyone suggests) and make the programs available publicly only then (so you have a chance to see them and use them). We will release the first two, ask you all to review or comment on them in whatever way works for you when you let your followers know about them; hopefully this will help build the interest. We will continue to release two a week until they are all out there, so a ten-week period. Suggestions for release dates will be helpful too, though I think these next programs will have a "long tail" (to use a bit of marketing-speak, for only a moment!). It may be that such programs will have a long life, so perhaps release dates are less important.And Vimeo allows the formation of private playlists (SD's great idea) but (for some unrevealed bizarre reason, these are called "Albums"); these can be arranged and changed at will, and likely we will use their Subscription function too, and once this is settled, we will get going on production. Re. Absolute Beginner's Stretching: 20 x 15' programs, each program themed and self contained, and simple playlists. Vimeo (now commenting on Thuc's comments) works well on mobile devices (although downloading seems to work more reliably if done onto laptop first, then synced with a device) and streaming to mobile works very well. I will make audio versions of the programs available on our storage platform somewhere (I have not sorted this part out yet) so that access is pushed out to buyers and subscribers; I have not worked out how to do this yet (I am trying to reduce Liv's work, not give her more!). Any other comments/suggestions?
  4. The Daily Five

    Up to you, Dominic. Try them and see if your body likes them. There are no rules here, just suggestions for positions to put your body in, see how it feels, then see if you need to go deeper into that movement direction, or on to the next exercise. Every day this experience will be different. To everyone: these are suggestions for places to start. They use no contractions, are designed to feel good, and to be done a a daily starting point. If you do get down on the floor and do all five (or seven, or nine) instead of thinking about it (and spending time writing about it) all will become clear!
  5. I would add the advanced piriformis to that mix, before the lunge hamstring. The lunge hamstring is the key to unlocking the hamstrings; the main reason is the same reason that protects the lower back: the HFs are trying to extend the lumbar spine via anterior pelvis tilt. This has the effect of keeping the lumbar spine flat, and moving the ischial tuberosities away from the knee, increasing hamstring stretch. And, re-reading your original post, you asked if you should completely unload the hamstring (in the lunge hamstring exercises) when in the relax phase; I may not have had the second morning coffee when I replied. Load/unload is all relative: full contraction is a strong load, be definition. In that position, you cannot completely unload that muscle: even when trying to relax fully and when you are supported on a bolster, there is still load on the hamstrings (otherwise no stretch) as it is partly supporting the weight of the body. So a better answer is, reduce the load to the point where you can genuinely relax. The actual tension will vary between people and between different days. Whatever it is, you need to be able to relax in the face of (in the experience of) that tension—this is how you calibrate the amount to use. Too much tension? You will not be able to relax, so back it off. This is where a bolster can be so helpful; for effective stretching, you must be able to relax (soft tummy, regular nose breathing) in the final position.
  6. Most definitely. As for how I look on the video, especially when I am both performing and editing (and writing, etc.), this is not a relaxing experience so I may not look as though I am relaxing— but when I am stretching for real (I mean for myself) I let every shred of tension go from the hamstrings slowly (to make sure they can take the lengthening). My abdomen is relaxed; I slow my breathing; I put all my awareness into the stretching–lengthening parts, and I wait. No tension, except in whatever muscles I am using to support the position. If you cannot relax in the lunge hamstring, either back the tension off a little or use a bolster for support under either leg, and relax on to that. Re. MTS: many of the 'smaller' exercises are vital to your progress, and that is why they are in the first program. Re. protective tension: very likely. So, when you are contracting (in time, that is) you will be wanting to use most, and in time, all of your strength for this. In the lunge hamstring exercise the lower back is completely protected. Work up to this, of course.
  7. WRT @AshwinT and @Mark H's suggestions: I am not looking or hoping to expand my personal stretching teaching business; all Ashwin's 2.) suggestions would be perfect for someone who (as I did in the past) opened his own clinic and stretch teaching practise. I did do all these things, and anyone who has been to a ST teacher training will recall me talking about the local strategies one can engage in to bring clients in the front door. But this thread is not about that (and @Olga's is). And (talking about @Mark H's suggestions) that approach is not me, or Stretch Therapy. I engage with thousands of people around the world via email personally, respond to posts on my YT channel, follow up all comments and questions on the Vimeo on Demand channel, and comment here—but I write it. I would never engage a tech. person who creates a bot to do this on a closed community page. And we explicitly are an open learning system. As for the 'click bait' approach: that is not us, either. I have been in this business for 30+ years; Olivia 20+, we pre-date the internet itself, and we are still around, and still doing it ourselves. We have excellent content and our approaches work. We plan to be around for quite a while yet! On the other hand, we will use the Instagram (and the auto-push) to FB suggestions. As well, we will take on the suggestions of releasing the programs over time, and we will capture email addresses (our tier in Vimeo on Demand can't do this) by offering free follow-up material that only requires an email address. A question to the readers here: how important is it to you to have an affiliate program (when I use this term, I mean you would enrol, and anyone clicking on your link would get the ABS program for the standard cost, but you would get a significant percentage return to you)—would that impel you to really push our new programs out wider and harder than you all already do, or not? Our desire for an affiliate program is to be able to give back to you all for your real time and help. If not having an affiliate program would not make any differnce to how you treat new programs, then the next step is simplified. We deeply appreciate all the help we have received so far. Anyhow, we are still working all this out, and we really appreciate all the suggestions here.
  8. Because (we assume) that if you want any of those programs, you will get them without any 'selling' or particular promoting on our part—you already know the way we do things, and like past programs/have used them/etc. I will address all of the excellent points raised by Ashwin and others above once I have returned from a workshop Liv and I are attending today. The core question I posed in the OP remains: what strategies are best to make all those people who need our programs aware of their existence? As a number of you have commented, FB and IG (to a lesser extent) replies on leveraging the groups who already know us. It is the ones who don't that I want to reach, and the consensus so far is that working with the groups who already do know our work is still most likely to be the most effective route. This is my reason for wanting to use a platform that has an affiliate program: to give back to all you people who already help us. (An aside: this is proving to be the hardest nut to crack; we may go live without it if we cannot solve it. Most likely we will make the new programs available at a significant discount for 48–72 hours, like the Mastery Series, and only publicise its existence here so you can all benefit.) @Olga: FB explicitly prohibits people like me with programs like "Overcome back pain" from posting about the existence of this program to FB groups like "Back Pain". And I cannot see how to refine their 'Boost" target groups with any precision, at all. Way too many people who have not shown any interest in our work are targeted in campaigns like theirs.
  9. @SwissDanny: this is a message I received today: How beautifully serendipitous! Here is what I wrote on a FB post this evening (talking about the Elephant Walk: https://www.facebook.com/StretchTherapyKitLaughlin/?ref=br_rs&hc_ref=ARSVfrPcKnz6GSQoxiR12NDmzJ1YqrDhVKrhk9lCKZlq0DvUMLwJFp_R00Exm8PW0nw&fref=nf "We have been asked many times to shoot this 'little' exercise; I tend to think of it as a limbering movement, but if you are tight, it is so much more than that. The reason we have not shot it and made it available free is simply time: we have literally hundreds of movements like this one, and now the studio is set up, we are close to starting to record the "Absolute Beginner's Stretching" series. This will comprise 20 fifteen minute programs, all solo exercises and shot 'follow-along' style. A program can be done one by itself or in a series with any other of the programs, once they are all available. Vimeo's "Albums" feature allows a user to select any of the comprising programs and put them together; the next one will play after the first one is done. This way you can make your own playlists to suit any time you have for stretching." Thus the process begins... We plan to release two a week for the first six–eight weeks, then the rest; or perhaps release the 20 over ten weeks, two pre week, the same way. Once the whole set is released, then we can offer the whole series (like the Mastery Series) to be downloaded; I am thinking that we only allow streaming to that point, but not firm on that. The affiliate program dimension is a tougher nut to crack IF we only host on Vimeo (they have resisted an affiliate program for Pro users for over six years now). To set up a new platform is an immense amount of work, too.
  10. @SwissDanny: can you expand on these comments please; we are expecting to see Craig some time in January, but I am not aware of how he is doing his ChiGong course and would love to know more.
  11. Just upgraded the software, so testing it still works! More to come. K
  12. @Cherie Seeto: you will not find beginner's stretches specifically on our YT channel yet, but as soon as we make them, you will. "Absolute Beginner's Stretching Series", as a meta-tag, will find beginner's stretching, once that promotion is up there. We are thinking of releasing two different 15' (only a rough guide; some might be shorter, some longer) per week, the idea being that the two workouts target different body parts, for minimal soreness. An example might be limbering HF and bent-leg hamstrings, done at beginner level, and the second program be middle back, biceps, and neck rotation. All the first six or ten programs will be different, but self-contained, and logical blocks. If we do @SwissDanny's playlist idea, these 'modules' can be mixed and matched to suit what anyone needs. Each block will be a mini-flow. My vision for the app is watch and follow along until you feel you know what you are doing, then audio only while working out by oneself. Definitely there will be a variety of daily Vs: spine, hips and legs, shoulders, neck and jaw, etc. A student selects whichever D5 he/she needs. The "Office Daily V" will be there, too. And as the ideas progress, I had thought to add longer programs as standalone units, and we will do this at some point, but if we use SD's 'playlist' metaphor, then someone can choose one, two, or more specific modules, or I like the idea of being able to choose "whole body" and see what the app returns. Similarly, I want the app to be able to select "I want 30' of programs", and maybe even a "Surprise me" option (30', but the app decides which modules). I want any time duration to be able to be chosen. We will not do this, but instead offer Intermediate and Advanced series too, in time. Intermediate will be solo AND partner work (we record the partner version of the module's contents, and immediately record a solo version of that content)—and then offer both versions for sale; a discount if the student buys both versions. This gets over the "I don't have a partner' complaint. I see the programs will be available for download from Vimeo on Demand, and streaming from the app. In time, we will be offering a subscription option (not sure if this will be the app, VOD, or both) and the hundreds of elements of the Mastery Series will be available this way too, and the App will allow selection of "all hamstring exercises". These can be ranked Beginners, Intermediate, and Advanced, in time. Can you find Tim Ferris's contact? And thanks for the other suggestions, too.
  13. We will also have audio versions of all follow-along programs, also available via the app: once you know an exercise, that's all you need, and you'll just be another person wearing in-ear headphones, rolling around on the floor. @SwissDanny: that Miracast will do what I need. Thanks for all these excellent suggestions; the web app version seems like the way to go. In addition to Absolute Beginner's Stretching, we will make cool-down videos (one will be gift-wrapped for you, SD), we can put all the same material on VOD for those who want to download (download only from VOD; this can be specified); dynamic warmups, and teacher-specific premium sections, as @Olga suggested (Olivia has been considering how all this will become a repository for all teacher training, in time, to be supplemented by face-to-face workshops). I do not know enough about web-based vs. native; Markus, please point me to some reading on this via email. Web-based intuitively sounds right to me (for an open learning system).
  14. Now we're cooking! Combined with Olga's "online flashmob", we can do this. Markus, seriously, start researching this as soon as you can (it will be a paying job) and let's Skype soon. Does it need to be useable on a laptop too? Think HDMI out to a BIG screen... Keep it coming!