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    • Kit_L

      Liv and Kit need your collective help!   10/24/2017

      We are about to make the Absolute Beginner's Stretching series. These will be follow-along, solo exercise programs (no partner work). How do make all those people who need these programs aware of them? I have started a new thread on this topic today: https://kitlaughlin.com/forums/index.php?/topic/1355-absolute-beginners-stretching-series/  


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Showing most liked content since 10/20/2017 in all areas

  1. 5 points
    Guess what? I finally started my Instagram channel and am loving it! in the beginning I was too shy to post anyone than myself, now my clients are there too and are happy to be the windows into my studio business. And in the two weeks since I started I already got two new clients entirely from IG. http://www.instagram.com/corepilateswien/
  2. 4 points
    WRT @AshwinT and @Mark H's suggestions: I am not looking or hoping to expand my personal stretching teaching business; all Ashwin's 2.) suggestions would be perfect for someone who (as I did in the past) opened his own clinic and stretch teaching practise. I did do all these things, and anyone who has been to a ST teacher training will recall me talking about the local strategies one can engage in to bring clients in the front door. But this thread is not about that (and @Olga's is). And (talking about @Mark H's suggestions) that approach is not me, or Stretch Therapy. I engage with thousands of people around the world via email personally, respond to posts on my YT channel, follow up all comments and questions on the Vimeo on Demand channel, and comment here—but I write it. I would never engage a tech. person who creates a bot to do this on a closed community page. And we explicitly are an open learning system. As for the 'click bait' approach: that is not us, either. I have been in this business for 30+ years; Olivia 20+, we pre-date the internet itself, and we are still around, and still doing it ourselves. We have excellent content and our approaches work. We plan to be around for quite a while yet! On the other hand, we will use the Instagram (and the auto-push) to FB suggestions. As well, we will take on the suggestions of releasing the programs over time, and we will capture email addresses (our tier in Vimeo on Demand can't do this) by offering free follow-up material that only requires an email address. A question to the readers here: how important is it to you to have an affiliate program (when I use this term, I mean you would enrol, and anyone clicking on your link would get the ABS program for the standard cost, but you would get a significant percentage return to you)—would that impel you to really push our new programs out wider and harder than you all already do, or not? Our desire for an affiliate program is to be able to give back to you all for your real time and help. If not having an affiliate program would not make any differnce to how you treat new programs, then the next step is simplified. We deeply appreciate all the help we have received so far. Anyhow, we are still working all this out, and we really appreciate all the suggestions here.
  3. 4 points
    @SwissDanny: this is a message I received today: How beautifully serendipitous! Here is what I wrote on a FB post this evening (talking about the Elephant Walk: https://www.facebook.com/StretchTherapyKitLaughlin/?ref=br_rs&hc_ref=ARSVfrPcKnz6GSQoxiR12NDmzJ1YqrDhVKrhk9lCKZlq0DvUMLwJFp_R00Exm8PW0nw&fref=nf "We have been asked many times to shoot this 'little' exercise; I tend to think of it as a limbering movement, but if you are tight, it is so much more than that. The reason we have not shot it and made it available free is simply time: we have literally hundreds of movements like this one, and now the studio is set up, we are close to starting to record the "Absolute Beginner's Stretching" series. This will comprise 20 fifteen minute programs, all solo exercises and shot 'follow-along' style. A program can be done one by itself or in a series with any other of the programs, once they are all available. Vimeo's "Albums" feature allows a user to select any of the comprising programs and put them together; the next one will play after the first one is done. This way you can make your own playlists to suit any time you have for stretching." Thus the process begins... We plan to release two a week for the first six–eight weeks, then the rest; or perhaps release the 20 over ten weeks, two pre week, the same way. Once the whole set is released, then we can offer the whole series (like the Mastery Series) to be downloaded; I am thinking that we only allow streaming to that point, but not firm on that. The affiliate program dimension is a tougher nut to crack IF we only host on Vimeo (they have resisted an affiliate program for Pro users for over six years now). To set up a new platform is an immense amount of work, too.
  4. 4 points
    Thanks to everyone for their contributions to this thread: they are a tremendous help in our planning of our next steps! I thought it might be useful to make a few comments about our key aims for the ABS series. First, a little history, which some of you here may not be aware of. For 27 years, concluding in 2013, we ran a Monkey Gym at the Australian National University (ANU) in Canberra. In that period a conservative estimate is that we taught upwards of 25,000 students. We offered stretching classes and strength-acquisition classes – separate streams – Beginners, Intermediate, and Advanced level classes in each stream. We encouraged any new student to start in a stretching class – to improve their body awareness and range of movement – before attending the strength stream, and most people did this. We offered 14-week terms – the length of a university semester: really, it was 2 x 7-week terms in that the first half of a term worked through a bunch of material which was then revisited/added to in the second half. Stretching classes were 75 minutes long; strength classes 60 minutes. I mention this history for the following reason. One of the reactions we receive pretty regularly from people who have come to ST via our online programs is along the lines of "great material, but where do I start, and how do I program my practice?". In contrast, this question never arose when we taught all those semesters at the ANU. Why? Because the 'how to use ST' was taught/communicated in the Beginner course. It wasn't even that every teacher of a Beginner course taught exactly the same content or in a prescribed sequence. Rather, a body of material was covered so that students experienced exercises for the whole body, learned C–R, importance of breathing, etc. etc. Our goal for the ABS series is to reproduce what we did so successfully for all those people in the class setting (face-to-face) in the online realm. Bearing in mind many of your comments in this thread, I think that this can be done with a suite (possibly 20 in total) of short (15-minute max) follow-along sessions which we would release 2/week. When all 20 are available, then we could enable a 'Spotify playlist'-type feature so that people could mix'n'match and build their own programs.
  5. 4 points
    Great idea; can you elaborate a bit? Spotify for stretches? We have decided to make the initial programs in the series shorter (the first five or six) and later programs longer; I wrote a long post on this but there are a few details we need to work out before I post this (I have saved it). Each of these shorter programs will be on a theme, and will link internally; any of the blocks can be put together if the student finds they have more time (which always happens once you actually *get down on the floor and start stretching*).
  6. 4 points
    Mon - DL, FS. Added a 1x155kg "joker" set. Wondered if I was getting a cold this am, so didnt have big hopes, but the DL felt really solid so threw in a heavy single joker set 155kg which seemed pretty effortless. Decided to clean my FS on the platform. A petite lady comes in and sets up on the middle of the regular floor, starts power snatching 20kg slamming the bar down, then 40kg (slamming the 10s too) then 50kg... she obviously knows what she is doing so I offer her the platform that I dont need anyway. She compliments my form (then gives me a cue for the next set LOL), turns out she runs an Oly club in town, and is a European Masters champion. I will go and check it out. Oh yes... I guesse right she was Russian... slamming reminded me of
  7. 3 points
    As mentioned in today's Announcement, we are seeking assistance from everyone on how to promote this important new program to a brand-new audience. We know that most of you here will not use this program (or you might, if you are a teacher, to get ideas on how to work with your own absolute beginners), but we are interested in doing something we have not done before: finding out how to reach those millions of people who need our work, but do not know about it. I am talking about the kinds of people who always tell you, "I know I need to do more stretching" (while doing none!), but who find even the usual starting positions too hard. I am talking about family, friends, and co-workers, who have some idea of what you do for fun. But how do we reach all the other people who need grace and ease in their bodies, especially in the era of Trump? What we are trying to create with this new series is the sort of experience you would have if you came to one of our Beginner classes. No prior knowledge, no required skill set, just a curious person who wants to know how to start stretching. And I feel this thread will become a repository of information and techniques that all who run their own business can benefit from, if we get this right. I was prompted to ask for the ST Community's assistance after reading about Olga's success with her new Instagram channel (two brand new clients in the first week as a direct result). And I feel IG is perfect for bringing in new clients to a bricks-and-mortar establishment, if people do not know what you do, or if the brand (like Stretch Therapy) is new in your area. But the Absolute Beginner's Stretching series (10 x 45 minute solo exercise, follow-along programs) needs to be put before people who have never heard of our work, and whom we may never see. How do we do this? I imagine we can come up with a range of strategies that will get us there. All ideas, no matter how left-field, will be gratefully considered!
  8. 3 points
    Thanks everyone; I feel humble in the face of generosity. Liv and I were only going down the affiliate road to give something back to you, so we will do something different, instead. We deeply appreciate all the suggestions made here. Once we shoot the first programs, we will announce them here first (in this thread), and make the first two (or four/six) available to you all for a 24 hour period via a promo code, and we will then collectively take on one part of Olga's suggestions about getting something going around the world on a specific day (IG and FB, and wherever else anyone suggests) and make the programs available publicly only then (so you have a chance to see them and use them). We will release the first two, ask you all to review or comment on them in whatever way works for you when you let your followers know about them; hopefully this will help build the interest. We will continue to release two a week until they are all out there, so a ten-week period. Suggestions for release dates will be helpful too, though I think these next programs will have a "long tail" (to use a bit of marketing-speak, for only a moment!). It may be that such programs will have a long life, so perhaps release dates are less important.And Vimeo allows the formation of private playlists (SD's great idea) but (for some unrevealed bizarre reason, these are called "Albums"); these can be arranged and changed at will, and likely we will use their Subscription function too, and once this is settled, we will get going on production. Re. Absolute Beginner's Stretching: 20 x 15' programs, each program themed and self contained, and simple playlists. Vimeo (now commenting on Thuc's comments) works well on mobile devices (although downloading seems to work more reliably if done onto laptop first, then synced with a device) and streaming to mobile works very well. I will make audio versions of the programs available on our storage platform somewhere (I have not sorted this part out yet) so that access is pushed out to buyers and subscribers; I have not worked out how to do this yet (I am trying to reduce Liv's work, not give her more!). Any other comments/suggestions?
  9. 3 points
    I agree with @Nathan. The programs are already the cheapest in the market and of very high quality. Personally it wouldn't change how hard I would push the new programs. Highly resonate with this. The people pushing the programs now are the ones who truly believes in it and also why I love ST! But I also do think the affiliate/referral system could be an incentive for those outside the system to push ST to their audiences.
  10. 3 points
    I'm not really a fan of this idea, personally. People that believe in the ST system and want to support it and help spread it will do so regardless of whether there is an affiliate program or not. That means that the additional efforts gained by implementing such a thing would be coming from those who needed some kind of financial incentive to take action. I realize that we all need a certain amount of money to go on living in this world, but surely no one will be getting rich off of ST affiliate income, and I feel like there's just too much of a difference in the impression I get from a promotional/affiliate link versus a link shared simply because someone really believes in the material. I appreciate the willingness to give back, but I feel like there are probably better ways to do so. Then again, if the goal is purely an increase in shares, then an affiliate program might indeed help reach that goal. I just feel like one of the beautiful things about the ST system is that it's pushed by people who truly believe in it and there's a real open feeling with no scent of money anywhere to be found. That may just be my own personal bias coming through, though!
  11. 3 points
    Versus @AshwinT's comments, I would echo others' reactions that there is still plenty of online reach available out there if you can make ST more accessible (it does have a steep learning curve taken in total) online as you would do via an IRL course, and the ABSS will absolutely nail that. Affiliate/referral program. Same as Olga at personal level, but I can see it might help in a scenario where you are trying to get referrers from a broader circle eg podcast/wellbeing/fitness hosts with much looser links to ST, or indeed provide an other income stream to ST teachers who are now working to actively build local following/practice.
  12. 3 points
    I am alive! I basically took a few weeks completely off of work with the new baby, flying my mom over to visit, etc. in September and got way behind. Had to really buckle down and keep a crazy schedule in October to catch back up, so I banned myself from using the internet for non-work stuff Anyways, I worked like crazy and managed to hit my deadlines, for the most part Training was usual until mid-Sept. when I cut half of my sessions per week due to both time constraints and limited recovery (reduced sleep). During this time, I noticed that my heavy UB day the day before deadlifting really does have a big impact on deadlift numbers. I want to do something about that, but not quite sure yet. Either combine DL with one of my UB sessions, or perhaps combine my two LB days and put them in the middle of the week between my UB sessions. Just finished my Thursday UB session earlier, and for now will probably just do my usual DL session tomorrow. Things have settled back down now, so should be back to the usual starting next week!
  13. 3 points
    Aside from the obvious of sharing it on Facebok and so on... if you want to improve the reach to a non-English speaking Community as well, then translations of the stretching instructions to other languages might be an idea. I could translate it to Swedish for example. Even if it's primarily video-based, there could be transcripts of the dialogue to make it more accessible.
  14. 3 points
    We will also have audio versions of all follow-along programs, also available via the app: once you know an exercise, that's all you need, and you'll just be another person wearing in-ear headphones, rolling around on the floor. @SwissDanny: that Miracast will do what I need. Thanks for all these excellent suggestions; the web app version seems like the way to go. In addition to Absolute Beginner's Stretching, we will make cool-down videos (one will be gift-wrapped for you, SD), we can put all the same material on VOD for those who want to download (download only from VOD; this can be specified); dynamic warmups, and teacher-specific premium sections, as @Olga suggested (Olivia has been considering how all this will become a repository for all teacher training, in time, to be supplemented by face-to-face workshops). I do not know enough about web-based vs. native; Markus, please point me to some reading on this via email. Web-based intuitively sounds right to me (for an open learning system).
  15. 3 points
    Andorid and iOS devices both support direct wifi "Miracast" streaming in HD quality to quite a lot of newer TVs, and all can support via ROKU, AppleTV, Fire TV sticks/boxes. For PC use I would go for a web based solution (eg vimeo, youtube etc) rather than machine based software. But personally a mobile or pad works better while on the floor.
  16. 3 points
    Mobile app with a catalogue of stretches, that would be awesome. Like reference cards with the most important queues. Then you could create your own routines ("playlists") in that app using that references, store them, and share them with other users. Hmm... I should work on that There is something similar already (stretchitapp.com) but I am sure we could do better.
  17. 3 points
    Absolute Beginners is a great idea. I have directed a few people towards ST for a daily five style follow along routines, but that doesnt exist so far, including people with limited mobility needing eg chair based routine. Agree with @Dexter some shorter programs would be good too eg 20' 40' 60' IG clearly works very well for smaller organisations and individuals to promote themselves, and you must definitely be there. By the same token, I must admit personally to finding it hard to navigate and not a go-to site, which makes me wonder if it doesnt just work well for reaching certain populations? Certainly some of the people I wanted to guide to ST dont even know what IG is let alone have an account! And I suspect quite a lot of your target is in this boat. "Interactive" content delivery is definitely also worth considering eg a six week "challenge", with some regular eg weekly content/progressions "drip fed" into the program, a bit of personal support (which you'd give in the forum anyway if asked). Dedicated FB pages and/or groups lend themselves to this quite well, and Im not aware IG offers anything like that functionality. Ido's 30-Day Squat Challenge page is a good example that "re-zombifies" quite regularly. Combine this with incentives to share and re-post to extend reach in what seem rather "cheap/tacky" ways, but do work. A bit left field, but I wonder if you could reach some of the non-IG crowd via Pinterest which is much more traditional in its structure (basically public clippings book format - the crocheted-tea-pot-warmer version of the internet). I have a selection of my favorite ST free YT content "pinterest-ed" https://www.pinterest.ch/danieljftemplem/kit-laughlin-you-tube/ and use those links to share videos if asked. I quite often get spontaneously "re-pins" or whatever they are called despite having very little other Pinterest activity, Im sure if you had a properly curated page you'd come up high in any search for stretching.
  18. 3 points
    That is a deep insight to have, in my view; and it's interesting, isn't it—everything changes as a result. As an ex-distance runner myself, who learned how to, and became good at, pushing pain away, I realise now that this direction was 180° the wrong direction to go. Yesterday, I was walking along a rough macadam road, I spontaneously jogged for a hundred metres, bare feet and completely relaxed, simply enjoying the feeling. At my fittest, I could not walk on such a surface in bare feet, for all the money in the world. The body's capacity to change is a remarkable thing. In my experience, people's capacity to change mentally is a far smaller capacity and, in the main, this is what stops them changing in the directions they want to go. Thanks for sharing this; it's excellent.
  19. 2 points
    I want to share a little update on the topic (hopefully an improvement). I'm trying to make the best out of my current situation, so I've established a new routine. I do stretching at least three times a week, with focus on HF, chest (thanks also to the baby whale) and neck. I managed to get the help of my girlfriend to do partner work once a week, but something isn't quite right. when she sits on me during the HF stretch, she keep slipping down. during the shoulder depression exercise I can barely feel the benefit, while at @Dave's workshop it was fantastic; she also tends to slip down. Maybe her weight isn't enough to leave a mark? I'd like some opinion on this, maybe it's my “fault”. My morning meditation is a must, so I'm still doing it right after I get up. Sometimes during the day (morning or evening) I do some core work (plank and reverse curl mostly). I go to the gym at least two times a week, as soon as I get off the train, in the evening. I try to apply @Craig's cues on glutes and armpits activation while doing my exercises. I've incorporated some explorative work, like passive hangs (they feel niiiiice!). I've enrolled in a Shiatsu course (first level). Lessons are on Saturday mornings, biweekly; workshops every Thursday evening, right after work. The time spent commuting isn't really wasted if I do something productive: I've resumed reading non-fiction books. I'm not sure it's a good thing for me (I tend to overthink), but I can literally feel the rush of dopamine while I gather knowledge! Ahaha! That's about it, really. It's not much, but it's not bad either, considering the limited amount of time I have. The only downside is Yoga Nidra: I still have to figure out how to make it fit in the schedule. Also, I think it would be useful for me to become Craig's student…but probably it's best to wait at least till the end of my Shiatsu course. Ive come to a realization: since all this well-being related practices are something I feel I need to do for the rest of my life, probably i should think about a way of make some money out of them. It's just a thought, for now. An intimidating one, to be honest. Thanks for your attention.
  20. 2 points
    Me in the circus, a few days ago: Yes, I did go through that toilet seat, and the tennis racquets too. Jim.
  21. 2 points
    Thank you! I almost got stuck out there in reality... glad I was able to make my escape back
  22. 2 points
    Hello All, I've been following this thread or a while and realise that it's drifted into the technical aspects of the program. I reposted the original request to motivate my post which will step back and try to address the macro question posed above "How do we reach the millions of people who need our work but do not know about it?" 1. There was some discussion of Instagram (IG), Facebook (FB), and other social media. People build echo chambers around themselves in social media. That means that your social media circle only contains things you want it to contain and voices you want to hear. Adding new social media channels may get you a few new students but they are already part of the choir; they are already receptive to the message. They already know they need stretching. They are a minority in society. They are not the ones Kit is referring to above. 2. Let me rephrase Kit's question a bit differently: "How do we reach the millions of people who need our work but do not know they need it?" In other words "How do we expand the channels of distribution to the general population (those who do not have some exercise/movement/energetic practice)?" Here are a few ideas. a. Hospitals: Approach the management of a hospital and ask if you can start teaching there. Alternatively connect with the physiotherapy centre in a hospital. This will channel regular folks from their GPs to you. b. Chiropractic/Physio Clinics: same as a. c. Community Centres: Start teaching at the local community centre. Connect with people in your local town hall. d. Local activities clubs: Running, swimming, cycling, football. Offer to a do a sport-specific workshop for them. e. Schools: Start them young! Approach your local school or school district and advocate for more movement in the curriculum. Get all the teachers on board. f. Corporations: Wellness at work is a big thing now-a-days. All you have to do is sell your classes to the people in the HR/Corporate Wellness department. Note that all of the aforementioned ideas involve teaching in-person classes. Most of the general population simply do not have the energy and motivation to follow any kind of online learning/app. They need the regular guidance and encouragement of a teacher (80% of my regular students do not stretch at home even though I repeatedly encourage them to do so !!!). I think the Absolute Beginners Stretch Series (ABSS) will be a success at the expense of the Mastery Series (which is not a bad thing). I have a lot of students who bought the mastery series and cannot use it because it's too encyclopaedic. They need more direction. I think ABSS will get a few more irregular stretchers to stretch more often. BUT, I'm confident it will not reach the people who really need it most - those who just do not have the ability or motivation to follow a program. Those people have to be reached one at a time in class. As a side note: One of my entrepreneurial projects is a healthcare consultancy where I'm trying to solve the macro problem posed above: How can we nudge the general population to live healthier lives?.... it's hard :(. Still in the infancy phase but I'm doing a lot of research. Trying to save our National Health Service... Cheers, Ashwin www.stretchtherapylondon.com
  23. 2 points
    In your picture there's a chair in the room. If you do your elephant walk with your hands/elbows/head on the chair, it'll give you more support and help you relax more.
  24. 2 points
    Hey! Congrats on starting! That's half the battle! Now you just need to keep going, and you're set From what I can see, both of your pictures look pretty good. I would recommend also playing with more bend at the knees for the elephant walk. It might be tiring, depending on your leg strength, but if you glue your torso to your upper thighs that will keep your pelvis in a good position, which will ensure that the stretch is going to the hamstrings where you want it. Bend your knees as much as you need to do that. That said, you might want to focus on doing your elephant walk with the legs closer together until your hamstring flexibility improves. At the moment, you're probably just going to wear yourself out with the legs-wide version. Depending on how tight you are and your own body's proclivities, you may also want to give something like the E5 movement a go. Gravity is good, but some of us need even more, and that's where weights can be helpful. Of course, that will be moving away from limbering territory, so keep that in mind. Most of all, play with it all and see how it makes your own body feel!
  25. 2 points
    Sounds good. Concerning translations as mentioned by Jonas, I would be pleased to do the german subtitles, if wished.
  26. 2 points
    Mon - DL, FS 1+ set was 145kg. Was flying up so did 8 reps, so will up +5kg training max to 155kg, which is getting into real heavy territory for me. Good stuff. FS on the other hand I backed down to 60kg for the volume 3,5,7,4,6,8 progression, which is a fun one. Other TMs all up 2.5kg.
  27. 2 points
    @Dexter, Glad it has been helpful. I now have a few more experiences to share since I posted this thread. (This is even before my Instagram beginning.) Marketing to international audiences in a city where you are new and practically don't know anyone: - - Facebook English speaking groups - - Internations which nowadays exist in every single place in the world (was waste of time for me) - - DailyDeal, the local equivalent of Groupon in Vienna – stay miles away from such companies - - Advertising in U-Bahn – no idea how well this works, but has high initial start up cost then a reasonable level monthly fee, so why not. I like to combine on/offline for synergies - - Getting listed where possible – on local government websites (recreation section), on Tourism website, on various portals where they accept free listing, and even on Tripadvisor 😊 - - Google Map – YESS! The single most important client source after I moved from Page 3 to Page 1 of google searches. But that move took ALL sources listed above incl DailyDeal – they drove traffic to my site. I have not spent a single Euro on SEO but I try to stay clever with keeping my website up to date and interesting for search engines - - Facebook Page, surprisingly has more hits than the website, may be because Facebook is much more popular platform than any other - lately I have been exploring the social media in earnest, Instagram mostly. My objective now is to tap into more "local" client base - I realised that Englsh has been my comfort zone and I am trying to expand it and force myself to operate in German more and more - and to create a process ! A BUSINESS PROCESS actually ! that would bring a flow of customers into the door to purchasing a class to client retention. I have been focusing to become a very good movement teacher for a number of years, now it is time to go back to my business training and use it to help my Pilates business.
  28. 2 points
    To the concept of a Stretch Therapy APP, I can suggest a couple of existing examples from the people that I follow. Both APPS I think are still very raw and I do not use them myself but simply follow the development. 1. Yamuna created and is marketing AnatomyU https://www.yamunausa.com/pages/anatomyu her recurring topic in classes and workshops is exploration of your own body using the soft balls and other devices. This APP builds up on that topic. 2. Pilates Avatar https://progressivebodyworksinc.com/pilates-avatar This is a tool to build your own Pilates on equipment workout (in contrast to following a Mat class on Youtube or other video channel). Just add equipment - some studios are joining this network to offer the users of Pilates Avatar the use of their equipment (for a fee). It is like a DIY Private Equipment lesson without the teacher - for experienced users obviously. Another thing to consider, if you are going to build such a collection: it would be great to add a section for teachers (not only ST teachers, but also fitness coaches, PTs, Pilates trainers) with specific cueing tips for each stretch. You will expand your audience and this way for example I would have something more to recommend to my colleagues in Pilates than just a website and workshops. Re use of laptop or big screen - I do not think so. Personally I use Instagram for exercise ideas and I just take my phone with me on the Reformer to try each new move. I do not bring my laptop into the studio at all.
  29. 2 points
    Yes, exactly. I guess if you filmed them all in the studio with similar continuity, fade in/outs and less intro, just follow along with cues say, it would look very slick when one moved to the next. I think Vimeo offers playlisting via albums but not sure how slick it is. Perhaps they could be embedded in a mobile app! @MarkusO?
  30. 2 points
    Synergistic. This is exactly what I meant. Sort of programs with natural breaks, where you can stop or carry on. Or even modular with suggested and DIY playlists. That would even be a "new" concept.
  31. 2 points
    Hello I have been following Kit's work for awhile and organically learnt about it through the "Move Smart Podcast". Podcast, especially large reaching ones such as Tim Ferris, Ben Greenfield, Joe Rogan, Rich Roll, London Real, etc have amazing reach for minimal investment of resources. I also know of a several sites that have various authors contribute content that also have huge reach. I believe Ryan Hurst from GMB has contributed to both On it and Whole Life Challenge as well. https://www.onnit.com/academy/ https://www.wholelifechallenge.com http://breakingmuscle.com https://www.codyapp.com Kit's work is of the highest quality and deserves to be seen by as many people as possible. I know how much it has helped me and I know it could help a lot more. Cheers
  32. 2 points
    Another vote for even shorter content - 15mins would be ideal. In trying to broaden the audience, so many people are unable to set aside longer blocks of "spare time". I've finally got around to attempting a complete run-through of the 'Sitting for Meditation' video. Each of the three times I've tried, I got to around the 40 minute mark, when something - AKA our toddler - distracted me away. Having to devote 45 mins, or an hour to something can be an impediment to engagement. Things can always be broken down into synergistic, smaller chunks; but the beginner needs that to be done for them. 3 x 15 mins of spare time is a lot easier to find than 1 x 45 mins.
  33. 2 points
    Thank you! I have just opened an account there too. Found my niche (Pilates Reformer) and lots of great material already shared there. My motto lately is "Say yes" and "Why not". Any channel is worth trying until proven to be useless (after some honest efforts are put into it). In the same way people have preferences for learning (audio, visual, tactile etc) your message will reach them via their preferred Social Media channel. And, unlike millions of bloggers trying to make their living by self-promotion on the Social Media (amazingly large number, I joined some of their FB groups to learn the tricks), you have great content already. USE IT.
  34. 2 points
    I'm seconding the IG option. You guys need to get on this. Its perfect for giving people a taste of your work. With K's love of editing and photography and the ability to reach a big audience via hashtags its perfect
  35. 2 points
    Believe me mate I feel your pain about sitting and tight hips. As the proud owner of the tightest piriformis in the galaxy Kit and Olivia had to endure my whinge laden rant a few years ago during an Adelaide workshop (really sorry about that guys). The only unqualified suggestion I can give is cheat.... then cheat some more. For example my pigeon pose is done on the fattest bolster money can buy. My calf touches the front of the bolster the knee beds at 90 degrees and hamstring inner thigh runs along the length of the bolster. I then mount up on the bolster itself and start contacting and stretching and micro adjusting away. Am I achieving a correct pigeon pose? Hell no!!!! My hips are square but they are miles off the ground. But by the end of my huffing and swearing my hips feel better and I'm moving a bit better. As Kit once said. 'Are you moving better or feeling different to how it felt or moved before?' if the answer to that is yes then your stretching has worked. Don't fall into the trap that I did. Don't confuse a shape and a direction. A flawless pancake or split or squat is a direction us less flexible ones head towards not a shape you have to make. If YOUR pancake is a little high or the legs aren't straight so what? Does YOUR pancake make you feel better after all that sitting? If the answer is yes... job done. If the answer is no cheat. Rant concluded... good luck mate... cheat and be kind to yourself
  36. 2 points
    I think (at least I have this feeling here in Germany), that there are many people who are actually too shy to try something like a "stretch", especially on their own. Some think that this might be dangerous and the idea that stretching could relieve their pain is new to many people, who have never experienced something like serious stretching in a sport. To reach these people we need to (1) explain them the idea of stretching per se, (2) that and how it can be done by everyone and (3) that and how effective it may be to release their pain and fix their problems in (4) differentiation to already existing methods; (I think I would do this in form of a short film, visualising this kind of tension/pain release) and then (at the end of the short film or any advertising/explanation) offering them a simple way to do this (which could be your absolute beginners stretching series with follow-along-routines). 45 minutes are good, but I would do shorter versions too. People are busy, they want to spend the least amount of time to get the biggest results. This cannot be done in stretching of course, but we may find a relatively short time scale, which will enable absolute beginners to experience the effectiveness of your method first time; through this experience they may open themselves then to dig a bit deeper into this and to stretch for longer periods of time.
  37. 2 points
    Yes the lottery where the winner gets free access (or another freebie) is a good one to get people interested. I ran a survey on Facebook (via in several location-relevant groups) offering a free lesson as a prize. I got many replies in Day 1 (when the thread was still high enough) and sent emails to three winners inviting to book a free lesson but noone has replied I guess the emails went straight into their junk mail boxes. This is a thing to consider - how not to end up there.
  38. 2 points
    Let me throw in some thoughs (after re-reading your original post I have made an extensive edit) - use ALL channels available, some are more suited to one type of the audience and some to other, but unless you try them all in earnest you will never know which one would bring the most bang for the buck ------------- I decided to walk the talk and have just started a Twitter account... I have no idea whether it is useful or not, but I learnt from the IG experience that I should never discard any channel however unlikely it may be. Besides, a new channel does not mean you have to produce new content.------------------------ Thinking in particular, so you want to sell a online programme to a new audience (and I do think 45 min is too long for a newbie). Assuming no $ spent on promotion: - create 60 sec intro clips into each of the 10 modules of the programme. And a video is always more interesting than a photo or a text - make them captivating: use surprise factor. Let your imagination flow. - make them audience-relevant: take people from the street or in the mall and get them to do the stretch. Get your policeman do a stretch exercise. Get your postman. Be the everyday person. (Please do not use a cat... who can relate to a cat ??? sorry!!!!!) - make them time-relevant. Use Halloween costume, Santa Claus, whatever public holiday (worldwide) is coming. -------------The actual follow-along video does not have to be all that... you just need to get their attention and the CLICK------------------------- - make the link to the actual programme clearly visible and the CLICK THROUGH easy. For eg, a lot of news sites living on Instagram post the latest feature on the Feed and the link to it in their profile (and say, 'link in the Bio') which they then renew regularly - make those links time-limited! so that people know that these will not be waiting for them forever, they cannot say 'great, I will do it when I have time' - 10 weeks, 10 short promo videos, 10 weeks programme. And people want to see the end to it, in the beginning all are interested in destination more than the journey. - insert an element of competition. People are widely competitive. Again, the newbies mainly ))) - get your network (people like us) to share your posts on our own channels and groups. All this is no news to anyone familiar with the Social Media Marketing. For me - I am not a social media person - the biggest challenge was to actually START DOING IT and to SHAMELESSLY SELF-PROMOTE. If you think "cream rises to the top" - and that the world is fair - you are fooling yourself A la guerre comme a la guerre
  39. 2 points
    Thank you for the feedback Kit! (and for review on my FB page!!) A few learning points for me from the Instagram experience: - never say never to anything new (how many times must I repeat this??? LOLOLOLOLOL) - besides a channel to bring clients in, Instagram turned out to be an amazing resource for new Pilates ideas, exercises, studio marketing, Pilates marketing tools. I follow many related businesses (most outside my local market, but a few are posting in Vienna too) and I learn something every day. More than from the relevant Facebook groups - they frequently turn out to opinion exchange while Instagram is - you see what you see. - by hashtagging my local shopping area I am slowly getting following from other local businesses, and follow them back. Hope to get more involved with them, it is easier this way than walking into a shop "Hi, i work in the area"
  40. 2 points
    Hi Kit Great idea. I am finding the Overcome Back Pain exercises are are a great start for absolute beginners and they suit my class here at work, I have a range of levels including some of my more experienced students, because the stretches scale really well. You will get it right. facebook feed based on interest. I get shown lots on stretching, sewing, cooking based on what I have looked at before. I am not sure if you have to pay to be included in that data analytics process that selects content for individuals. We can all share the promotial material with our online friends and in person with our classes to pass on to their friends, we get a few new students that way. People are often told to stretch by physio and the like and some show up in our classes. Maybe making connections with these businesses and practicioner associations so they can use as a tool to refer patients to that they may be more likely to use than the pictures and instructions they give to patients now. regards Louise
  41. 2 points
    As a psychiatrist with a therapy background, this got me excited Kit. Hopefully this is the right place for a discussion. Apologies up front for the length. Very apropos of your comment, I was listening to a podcast with Jon Sletvold today, a Norwegian psychoanalyst, on his book The Embodied Analyst: From Freud and Reich to Relationality (I'll post a link to the podcast below as it's a nice overview of his work). Almost unilaterally, psychotherapy has focused on the language-based interactions between the therapist and patient. There are a few modalities that involve the body, some are rather unstructured (dance therapy) and some more systematized (progressive muscle relaxation, EMDR). Dr. Sletvold is taking this further and discussing, not the disembodied emotional and cognitive reactions solely, but also the embodied "intersubjective" dynamic present in the therapeutic encounter. How is the patient moving during certain topics, how are they holding their posture, how does this change over time? Most exciting (for me anyways) how does the therapist's own embodiment/disembodiment and reactivity in this intersubjective context effect the patient's same embodiment (and mutually inclusive emotional/cognitive reactivity)? I wonder how much mirror neurons play in the increased capacity to become more open when one watches and attempts mimicking other, more flexible people get deeper in the same pose in real time. The fear response may be partially reduced through empathic demonstration as it represents an intersubjective context, I suspect. Dr. Sletvold has a fantastic exercise with his trainees that involves only showing (through improvisational acting) the bodily behaviors of the patient when presenting a case to others for supervision. No words are spoken until the illustration is complete. They then deduce the issues with which the patient struggles. So often with my patients I see notable signs of resistance (defense mechanisms) in the minutiae of their body posture, affect, hand maneuvers (are they picking at their phone, clothing, etc?), and leg crossings. I also see notable change in the observable behaviors in a positive direction (relaxed, open, diaphragmatic breathing) at times when the encounter is either 1) less anxiety provoking, 2) resolving psychic/emotional conflict, or 3) dissociatively (this last one counter-therapeutically). Interestingly, cataplexy somewhat mirrors the anesthesic effect you've described before; this can be from psychosomatic reactions of conversion. Catatonia brings it's own special set of cataleptic (overtone of muscle) behaviors in the psychotic state. A book called "The Body Keeps the Score" touches on the bodily effects of trauma, and yet other authors often discuss pain syndromes being resolved with traditional language-based therapy. Why am I brining this up here? You are exploring the body's (and therefore mind/spirit's) ability to transform itself through a, to most of us, hidden capacity for change. Much as the mind and emotions of a person can be significantly and lastingly changed by psychotherapy, I'm now exceptionally curious how much further this can go by expanding the body's horizons beyond its anxious boundaries (the corollaries to psychotherapeutic constructs are uncanny). The way ST is espoused as a case-by-case guided self-analysis on patterns of restriction, and the innumerable pathways to unlocking them, mirrors psychotherapeutic cases in their 'individuality,' defense mechanisms, prior history, cognitive biases, etc. How interesting is it to think about resting muscle/facial tone and body restrictions in a correlative fashion with psychogenetic history... Lastly, as a personal anecdote, it's interesting to see how my body is less relaxed, more tense, and takes more fortitude to work into a pose in my gym. The gym represents many unconscious and conscious constructs of reactivity. For example, I may have the (needless and silly) thought that other patrons are looking at me going "what's this guy doing in these weird positions? Out of the way, you're taking up too much space around the dumbbells!" Anxiety provoking, for sure, and distracting: disemboding. Juxtapose this with stretching at home, where all I have to worry about is my cat getting in the way. I'm sure there's a lot to say about meditation in all this too. Maybe for a different day. Cheers. http://newbooksnetwork.com/jon-sletvold-the-embodied-analyst-from-freud-and-reich-to-relationality-routledge-2016/
  42. 2 points
    I do feel that IG is a very powerful platform for reaching new audiences, but there are also many other pages that advertise their stretches/programs. The challenge here would be how to convince the audiences that Stretch therapy is a better system. Often these pages show stretches, but I feel that the 1 minute limit for videos on IG is not enough to showcase the finer details for stretches in the ST system. I also think IG/FB works well on a local level, I have gotten a bit of inquiries when my friend shared my ST page, but these are the people that are willing to try a brand new system. I also have friends who I strongly suggest them to try my classes, they themselves know they need to stretch more, but still are unwilling to start. Another would be the time commitment, I feel that many would not be willing to commit to 45 minutes of stretching, especially when doing it alone. Most of the time they only want to stretch the area where they directly feel the discomfort/tightness/pain. These are my thoughts for now, hope they are relevant and did not go off topic!
  43. 2 points
    Fantastic insights. Played with this extensively yesterday and I believe the speed/tempo cuing you referenced was spot on for the 50+rep scheme, with some lifting of the glutes. Slowing wwaaaayyyy down really allowed me to feel which muscles were being used to safely pull the legs internally. This helped me completely avoid the knee strain by being very cautious and slow. Highlighted how rough and careless I was being with the left leg in particular. I'm convinced the years of skating and long-distance running (on rough trail terrain at that) beget a pattern of sloppy leg movement/placement, in the name of 'work harder and faster' for better time. This is not totally separate, but the paradigm of seeing mobility and stretching as a means of re-connecting with my body instead of attaining a skill, has really changed my relationship with this work. The above example is but one of many that have allowed me to deconstruct my prior biases about why I'm doing this work... even if my old paradigm is not stopping suddenly but rather tapering off with some fits of extinction burst. Even more honest to say I still want those skills eventually; but they don't have to weigh primarily, forsaking the fantastic feelings I'm get from processes such as above. The first post was driven by motivation towards a goal instead of slowing down and learning my body while I'm doing this work. Thank you!
  44. 2 points
    Quick update- Still training albeit sporadically. Nothing major hence no logging. Get the finger evaluated next week and all going well will be mostly back to normal. Fingers crossed haha.
  45. 2 points
    Hello Vilgefortz, What loaded stretches are you doing exactly? In my opinion, since "tailor pose, pancake and pike are all >90 degree angle" you should not be doing any loaded stretching. I teach ST and I only introduce loaded stretching to advanced students in my gymnastics stretching class (where the prerequisite is being <<90 degrees in pike/pancake/tailor pose). Focus on the fundamentals. Stick to elephant walks, wide elephant walks, bent leg cossack squats, calves, piriformis, and hip flexor. Be patient and diligent and you'll eventually see progress. Daily limbering and twice a week more intense sessions are sufficient for now.
  46. 2 points
    Life has been busy, but training still goes on! An interesting observation I made lately, I noticed my right hip is again giving me a bit of issues when training leg apart movements like pancake. If I warm up into it, my straddle on the floor is really wide, but trying to open them when cold is just so uncomfortable even at just half the ROM. The might be an issue with the tilting of the pelvis when sitting down on the floor when cold, as doing a standing good morning where I fold at the hips have no issues whatsoever. With that being said, piriformis still feels as tight as ever. Might be the case where it is working hard in sidesplits and pancake all the time that it doesn't really get the chance to loosen up. Another observation is that after training leg apart movements, I think my piriformis on the right side gets so uncomfortable that I cannot get into a pike without feeling the discomfort. Have been a bit of annoyance as I'm currently training for press handstands, so I'm actively straddling and piking all the time. And some good news, after a year of stretching hip flexors, they seem to be finally getting somewhere . Here's a pic of me doing the long lunge that I saw from Emmet's youtube page. I also got certified as a Stretch therapy teacher back in Singapore just last month! Working on trying to introduce ST to Brunei where I come from. There will be some limitations on how this will work out as it is a Muslim country. Physical contact between the different genders is not allowed so it will be very important in getting an equal amount of males and females when I start introducing partner work. But no point worrying in things that has not happened yet, for now I am looking to rent a place in studios to start my very first class. The challenge will be to convince people to signup for weekly classes as almost no one has heard of ST before around here. Checkout my FB page for ST Brunei: https://www.facebook.com/stretchtherapybrunei/. Any feedback would be appreciated :).
  47. 1 point
    The affiliate programme is of no interest to me - I happily share your info and links with anyone who listens - and even with those who do not. Online and offline. But thanks for asking!
  48. 1 point
    As far as I can tell, the pull with the arms (1) stiffens the spine, by making a compression along the length of the spine, and (2) adds a smaller backwards rotation, which stretches the hip flexor. I think it is the spine stiffening that means the major effect is on the front of the hip. I havent experimented more yet because it needs a full warmup before I start. I suspect that it has a stronger hip extension component than just pressing down on the hips, and someone pulling the upper body back tends to get focussed too much on the spine (which is painful, and that inhibits a stretch of the hip flexors). However I guess a partner push on the shoulders in just the right direction (i.e. down and slightly back) might do the same job.
  49. 1 point
    "Just" weighted pikes. Small contractions (lifting chest along legs, so small thoracic extensions) at end ROM, and relaxing as much as I can.
  50. 1 point
    Tris and Sascha, thank you SO MUCH for these kind words. As you know, we take a different approach to many coaches and assume that people are really smart and give as much detailed info. as we can. Our approach to learning is 100% open and we try to make all our stuff available at a price that means everyone can use it, and we make enough to keep the projects ticking along. Cheers, KL